Friday, December 1st, 2006...7:32 pm by Leroy Brown
November 2006 Online Earnings Report
November of 2006 was a tumultuous month in the world of online income. There were a couple bright spots, but overall the picture wasn’t particularly rosy. Overall net profit took a nosedive - 26% to the south. Ouch. That’s a serious drop for one month. What contributed to the loss? Let’s find out.
Adsense took a very hard hit in November. While my traffic was similar to October, average earnings per click was down. Adsense across my sites saw a 26% drop ( which surprisingly matches my overall income drop. ) I am going to re-visit my Adsense strategy with the hopes of improving this. Adsense has long been the main portion of my online income, and it’s been very volatile for me. Adsense did, however, make up a slightly lower percentage of my overall income - 72% vs 78% last month.
Text link ads, another long time player, saw a very healthy increase of 50% income vs last month - impressive! Also, TLA made up 24% of my total income vs just 14% last month. Part of this is due to the TLA affiliate program, which I have lumped together with regular TLA earnings. Should I have it over on the affiliate side instead?
Chitika re-debuts after a month’s absence. The amount isn’t alot, nor is the percentage - but money’s money and I won’t turn it down. Just 4% of my overall, but hey who’s counting, right?
What you doubtlessly noticed right away is that I don’t have affiliate programs listed. That’s because I didn’t earn any money from my affiliate programs this month - in fact, I lost money - and not a particularly small amount. I expected this would happen when I started in the affiliate game, though I’m still not happy about it. I did learn some things though, and will hopefully post a profit in this area next month.
So, what are my plans for December? Well, I’m planning to shut down a few of my sites ( at least shut off the new posting ) and focus my energies a little more closely. I will be more cautious in the affiliate area, and make a concerted effort to turn a profit there. Once I can master this, I can reduce my dependency on Adsense, which will make fluctuations there less painful to the overall picture.
5 Comments
December 3rd, 2006 at 2:40 pm
AdSense is hard to figure out. November was the best month for me ever as far as AdSense is concerned (and other online sources, too). Income from AdSense alone in November was almost 4x what it had been the month before.
I think it can only partially be accounted for by increasing traffic, although I believe much of the new traffic is coming from search engines, which, of course, bring people who click on ads.
I made a little bit from affiliates, too. I managed to end up just barely on the positive side for Adwords campaigns, though.
Like you, each month is a learning experience for me and I’ll be focusing on just a couple things now to put my efforts into. Good luck!
December 4th, 2006 at 9:14 am
Congrats on the huge Adsense increase - that’s a big increase in one month. Search engine traffic is pretty magical in that way - definitely quite lucrative.
I really need to spend more time working on affiliate programs… there’s just so much money to be made there, I really feel like I’m missing a big chunk.
December 5th, 2006 at 11:49 am
Sorry to hear about your drop in income. I have had to do the same thing as you and focus on some of my blogs more and put some of my other blogs on hiatus.
Hope you have better earnings in December!
December 5th, 2006 at 1:55 pm
I think the re-focus will prove successful - it’s just impossible to juggle everything at once and give it all you’ve got. Focus is key. Here’s to a killer December!
December 5th, 2006 at 2:13 pm
I agree about focus. I have a hard time doing it. I have narrowed my focus some and still find it slipping at times.
Here’s to killer earnings in December!
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