Monday, September 18th, 2006...11:19 am by Leroy Brown

How to write a great blog post

First and foremost, decide what you want to write about. No one likes a post that goes absolutely nowhere – it’s annoying. Once you’ve decided on the topic, figure out your goal. Is your post intended to inform your readers, provoke thought, start a debate, or perhaps even ask a question?

These two very basic elements will be the differentiating factors between a good post and a great post. A great post is clear in the topic and the goal. A good post may have one or the other down, but is a little bit fuzzy in the other area. Be clear.

Once you’ve decided on a topic and a goal, begin writing. Don’t be hard on yourself yet – write whatever pops into your head. You can always change things later, but often you cannot remember lost ideas.

After you’re out of ideas, start editing your post – and be tough on yourself. Quality is far more important that quantity here. You want to be sure that your original message comes across exactly the way you intended it. You also will want to cut out some of the fat – remember, editing is absolutely crucial, and is a step you cannot afford to skip.

After you’re finished, re-read your post from the beginning, and make sure that it reads the way you want. Only then should you post. The results will speak for themselves.

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